Saturday, October 3, 2015

Smartphone Battery Saving Chip

Our modern world rests squarely on the shoulders of wireless communications; phones, computers and wearables all rely on a select few wireless protocols, like Wi-Fi. Upgrading one of these protocols means a potential upgrade to the way the world interacts.

A researcher at NASA’s Jet Propulsion Lab, Adrian Tang, working with UCLA professor M.C. Frank Chang, has developed a Wi-Fi chip for use in mobile electronics that uses 100 times less power than traditional receivers. This could extend battery life in nearly every device that uses Wi-Fi, and Tang is trying to focus on the expanding market for wearables.

To do something on the internet, your smartphone generates and sends a signal out to your router, and your router generates and sends a new signal back to it. Tang’s Wi-Fi chip reflects a constant signal sent by a specialized router, instead of generating its own original signal. Data is imprinted on the signal when it’s reflected, so all the heavy lifting is essentially done on the router’s side.

“Because you’re only imprinting on a Wi-Fi signal, you’re not generating it, you don’t need power,” Tang said.
Low energy doesn’t mean slow, either. The researchers claim to have reached speeds of 330 megabits per second when transferring files with this technique, which outpaces a majority of consumer Wi-Fi routers. (In more real-world terms, 330 megabits per second is just over 40 MB/s.)
They did this test with a mock wearable, built in their lab.
Tang says that the biggest difficulty was isolating the specific signal that was reflected back, because the initial signal is also being reflected by every surface in the room.
“When you send a signal to the room, the whole room reflects back to you,” Tang said. “So you need to figure out what’s coming from the wearable and what’s coming from the background and get rid of the background.”

That’s where the specialized router hardware comes in, to not only send the signal, but be able to read what data was being reflected back with new information. While the technology bears some resemblance to RFID, according to Tang, it's actually much different in its long-distance operation.

NASA and UCLA have joint ownership of the idea and are in talks with a commercial partner to bring the technology to market, but they also see this technology being used to conserve energy in space.

Source : nasa, popsci

Thursday, October 1, 2015

Airtel 4G Ad - Misleading says ASCI

Image from Airtel India

Image from YouTube

Airtel’s claim to be the fastest data network on its 4G network has been termed misleading by the ad industry watchdog Advertising Standards Council of India (ASCI), which has asked the telco to withdraw or modify the campaign.

Based on consumer complaints, ASCI has asked Airtel to comply with the order by October 7. The campaign ‘Airtel Challenge’ projects Airtel 4G as being the fastest network and proposes that if a consumer can find a faster data network, their mobile bills will be paid by Airtel for life.

ASCI said in a note, seen by BusinessLine, that “The Consumer Complaints Council concluded that though 4G provides better services than 3G under the same operating conditions, it is not right to claim it as ‘the fastest network ever’. The claim in the ad, ‘Airtel 4G is the fastest network ever’ and ‘If your network is faster, we will pay your mobile bills for life’, is misleading by omission in the absence of appropriate disclaimers in the print, TV, hoarding advertisements itself.”

Source: The Hindu Business Line