Airtel’s claim to be the fastest data network on its 4G network has been termed misleading by the ad industry watchdog Advertising Standards Council of India (ASCI), which has asked the telco to withdraw or modify the campaign.
Based on consumer complaints, ASCI has asked Airtel to comply with the order by October 7. The campaign ‘Airtel Challenge’ projects Airtel 4G as being the fastest network and proposes that if a consumer can find a faster data network, their mobile bills will be paid by Airtel for life.
ASCI said in a note, seen by BusinessLine, that “The Consumer Complaints Council concluded that though 4G provides better services than 3G under the same operating conditions, it is not right to claim it as ‘the fastest network ever’. The claim in the ad, ‘Airtel 4G is the fastest network ever’ and ‘If your network is faster, we will pay your mobile bills for life’, is misleading by omission in the absence of appropriate disclaimers in the print, TV, hoarding advertisements itself.”
Source: The Hindu Business Line
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